Lehrinhalte
The lecture series introduces the topic "Digital Business and Start-ups". In particular, new technologies and business models will be discussed and numerous practical examples will be presented. Content includes the development of digital business models, the use of new technologies (such as Blockchain and Artificial Intelligence) and corporate action of individuals. It also covers relevant methods and tools for developing new digital products and services.

 

Students...
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[*]gain knowledge and understanding of topics in the field of entrepreneurship as well as application-oriented examples of new technologies and business models.
[*]have built up basic knowledge in the analysis and application of business models in the field of digititalization.
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Literatur
will be announced during the lecture-series.

Voraussetzungen
This lecture series is suitable for all students (Bachelor/Master) and does not require any special knowledge.

Online-Angebote
moodle

Semester: Verão 2018