Lehrinhalte
Participants will be introduced to the cognitive aspects of survey measurement and the question answer process and the theoretical presuppositions underlying these models. Based on this framework, various types of questions (among others open vs. closed, multiple response, matrix) will be discussed to measure attitudes, behaviors and facts. Also, the composition of a questionnaire for various survey modes and appropriate pre-test methods will be discussed.
Literatur
Literature will be provided on Moodle for each session of the seminar.
Further Grading Information
Credit points (6 CP): Active participation in the seminar, 30-minute presentation in one of the sessions, 20 page term paper submitted by March 31st, 2019.
Literature will be provided on Moodle for each session of the seminar.
Online-Angebote
moodle
Participants will be introduced to the cognitive aspects of survey measurement and the question answer process and the theoretical presuppositions underlying these models. Based on this framework, various types of questions (among others open vs. closed, multiple response, matrix) will be discussed to measure attitudes, behaviors and facts. Also, the composition of a questionnaire for various survey modes and appropriate pre-test methods will be discussed.
Literatur
Literature will be provided on Moodle for each session of the seminar.
Further Grading Information
Credit points (6 CP): Active participation in the seminar, 30-minute presentation in one of the sessions, 20 page term paper submitted by March 31st, 2019.
Literature will be provided on Moodle for each session of the seminar.
Online-Angebote
moodle
- Lehrende: Marek Fuchs
Semester: WT 2018/19