Lehrinhalte
This course examines the challenges and opportunities inherent to craft entrepreneurship. However, rather than focus on the broader craft sector, we will focus exclusively on the creation of craft breweries. Focusing our learning on a specific type of venture allows us to do a deep dive into the nuance and operational detail of new venture creation. To guide our inquiry, the course will utilize as an overarching framework the concepts of opportunity discovery, evaluation, and exploitation; and effectual reasoning.
[b]Learning Outcomes:[/b] The course is designed to accomplish the following goals:
Demonstrate the tradeoffs an entrepreneur must make in starting a new business
Provide an understanding of what it takes to create an organization from scratch
Explore making decisions based on incomplete information and uncertainty
Understand the financing of craft breweries (raising funds; making production and sales projections)
Understand the legal and regulatory environment related to craft breweries (USA)
Introduction to branding, marketing, and sales issues
Develop familiarity with equipment, technical issues, and brewing processes
Build skills in functioning effectively as part of an entrepreneurial team
Heighten awareness of how and why ethical principles, core values, and socially responsible
management practices matter in the conduct of an organization
Develop written, presentation, and critical thinking skills
Literatur
will be announced in class
Weitere Informationen
Anerkennung möglich für Modul Entrepreneurship & Entrepreneurial Finance
Zusätzliche Informationen
Course will take place on Tuesdays and Fridays between June 18th 2018 and July 13th 2018
[b]Course outline
Day 1 Tuesday, June 19[/b]
[b]Morning.[/b] Course introduction. Ideas and startup myths Session description, required readings, and assignments due To Be Determined
[b]Afternoon.[/b] Planning your craft brewerylocation, co-op brewing, hiring
[b]Day 2 Friday, June 22[/b]
[b]Morning.[/b] Risk and effectual reasoning
[b]Afternoon.[/b] Starting and growing a brewerybusiness plan, adding locations
[b]Day 3 Tuesday, June 26[/b]
[b]Morning.[/b] Branding and identity
[b]Afternoon.[/b] Craft brewery identitybrand identity, promotion, distribution
[b]Day 4 Friday, June 29[/b]
[b]Morning.[/b] Affordable loss and crowdfunding
[b]Afternoon.[/b] Financing the craft breweryraising money, sales projections
[b]Day 5 Tuesday, July 3[/b]
[b]Morning.[/b] Building social capital
[b]Afternoon.[/b] Craft beer regulatory issuestaxes, business structure, compliance
[b]Day 6 Friday, July 6[/b]
[b]Morning.[/b] Stakeholder management
[b]Afternoon. [/b]Brewery equipmentsurfaces, quality control, raw materials
[b]Day 7 Tuesday, July 10[/b]
[b]Morning.[/b] Business models and creating culture
[b]Afternoon. [/b]Brewingbeer styles, wastewater, sustainability, packaging, safety
[b]Day 8 Friday, July 13[/b]
[b]Morning.[/b] Group project presentations
[i]In the final class all groups will present their craft brewery business model. While your peers are presenting, you are encouraged to write down any questions, doubts, or advice you have to offer. These notes will serve as a basis for discussion in the afternoon session.[/i]
[i]Items due Final project (executive summary and presentation)[/i]
[b]Afternoon.[/b] So, you want to be an entrepreneur. What happens next?
[b]Instructional methods[/b]
To meet the course objectives, we will use readings, lectures, team assignments, and class discussion. Reading assignments provide an important foundation for class discussion and must be completed prior to each class session. Due dates for all other assignments are listed in the syllabus. Lectures and class discussions will be used to highlight key points from the readings and provide additional information to supplement the readings. Because each of you brings unique perspectives and experiences to the class, participation in class discussions and activities is essential to your own learning as well as that of other class members.
The course will be taught primarily in a workshop, or seminar format. You are encouraged to bring up issues raised in the reading materials for clarification and elaboration in class. In the morning sessions, students will engage in exercises, activities, and case discussions. In the afternoons, the course is more hands on. The learning and insights about the process of starting a craft brewery are gained in direct proportion to the time students dedicate to these efforts.
Online-Angebote
moodle
This course examines the challenges and opportunities inherent to craft entrepreneurship. However, rather than focus on the broader craft sector, we will focus exclusively on the creation of craft breweries. Focusing our learning on a specific type of venture allows us to do a deep dive into the nuance and operational detail of new venture creation. To guide our inquiry, the course will utilize as an overarching framework the concepts of opportunity discovery, evaluation, and exploitation; and effectual reasoning.
[b]Learning Outcomes:[/b] The course is designed to accomplish the following goals:
Demonstrate the tradeoffs an entrepreneur must make in starting a new business
Provide an understanding of what it takes to create an organization from scratch
Explore making decisions based on incomplete information and uncertainty
Understand the financing of craft breweries (raising funds; making production and sales projections)
Understand the legal and regulatory environment related to craft breweries (USA)
Introduction to branding, marketing, and sales issues
Develop familiarity with equipment, technical issues, and brewing processes
Build skills in functioning effectively as part of an entrepreneurial team
Heighten awareness of how and why ethical principles, core values, and socially responsible
management practices matter in the conduct of an organization
Develop written, presentation, and critical thinking skills
Literatur
will be announced in class
Weitere Informationen
Anerkennung möglich für Modul Entrepreneurship & Entrepreneurial Finance
Zusätzliche Informationen
Course will take place on Tuesdays and Fridays between June 18th 2018 and July 13th 2018
[b]Course outline
Day 1 Tuesday, June 19[/b]
[b]Morning.[/b] Course introduction. Ideas and startup myths Session description, required readings, and assignments due To Be Determined
[b]Afternoon.[/b] Planning your craft brewerylocation, co-op brewing, hiring
[b]Day 2 Friday, June 22[/b]
[b]Morning.[/b] Risk and effectual reasoning
[b]Afternoon.[/b] Starting and growing a brewerybusiness plan, adding locations
[b]Day 3 Tuesday, June 26[/b]
[b]Morning.[/b] Branding and identity
[b]Afternoon.[/b] Craft brewery identitybrand identity, promotion, distribution
[b]Day 4 Friday, June 29[/b]
[b]Morning.[/b] Affordable loss and crowdfunding
[b]Afternoon.[/b] Financing the craft breweryraising money, sales projections
[b]Day 5 Tuesday, July 3[/b]
[b]Morning.[/b] Building social capital
[b]Afternoon.[/b] Craft beer regulatory issuestaxes, business structure, compliance
[b]Day 6 Friday, July 6[/b]
[b]Morning.[/b] Stakeholder management
[b]Afternoon. [/b]Brewery equipmentsurfaces, quality control, raw materials
[b]Day 7 Tuesday, July 10[/b]
[b]Morning.[/b] Business models and creating culture
[b]Afternoon. [/b]Brewingbeer styles, wastewater, sustainability, packaging, safety
[b]Day 8 Friday, July 13[/b]
[b]Morning.[/b] Group project presentations
[i]In the final class all groups will present their craft brewery business model. While your peers are presenting, you are encouraged to write down any questions, doubts, or advice you have to offer. These notes will serve as a basis for discussion in the afternoon session.[/i]
[i]Items due Final project (executive summary and presentation)[/i]
[b]Afternoon.[/b] So, you want to be an entrepreneur. What happens next?
[b]Instructional methods[/b]
To meet the course objectives, we will use readings, lectures, team assignments, and class discussion. Reading assignments provide an important foundation for class discussion and must be completed prior to each class session. Due dates for all other assignments are listed in the syllabus. Lectures and class discussions will be used to highlight key points from the readings and provide additional information to supplement the readings. Because each of you brings unique perspectives and experiences to the class, participation in class discussions and activities is essential to your own learning as well as that of other class members.
The course will be taught primarily in a workshop, or seminar format. You are encouraged to bring up issues raised in the reading materials for clarification and elaboration in class. In the morning sessions, students will engage in exercises, activities, and case discussions. In the afternoons, the course is more hands on. The learning and insights about the process of starting a craft brewery are gained in direct proportion to the time students dedicate to these efforts.
Online-Angebote
moodle
- Lehrende: Carolin Bock
Semester: SoSe 2018