Lehrinhalte
In marketing students will learn about basics, strategic basics, and perspectives of marketing. Furthermore, they will learn about the institutional perspective of marketing.
Voraussetzungen
Grundlagen der Betriebswirtschaftslehre I und II
In marketing students will learn about basics, strategic basics, and perspectives of marketing. Furthermore, they will learn about the institutional perspective of marketing.
Voraussetzungen
Grundlagen der Betriebswirtschaftslehre I und II
- Lehrende: Ruth Stock-Homburg
Semester: ST 2019