Lehrinhalte
Selected instruments of various phases of customer relationship management (analysis, strategic management, operations management, implementation, control) in the era of digitalization; challenge of digital marketing channels; potential of social media marketing and influencer marketing; e-commerce; sustainability and ethical responsibility in digital marketing.
Selected instruments of various phases of customer relationship management (analysis, strategic management, operations management, implementation, control) in the era of digitalization; challenge of digital marketing channels; potential of social media marketing and influencer marketing; e-commerce; sustainability and ethical responsibility in digital marketing.
- Lecturer: HeitlingerLea
- Lecturer: Stock-HomburgRuth
- Lecturer: WolfFranziska
Semester: ST 2021