Lehrinhalte
Selected instruments of various phases of customer relationship management (analysis, strategic management, operations management, implementation, control) in the era of digitalization; challenge of digital marketing channels; potential of social media marketing and influencer marketing; e-commerce; sustainability and ethical responsibility in digital marketing.
Online-Angebote
moodle
Selected instruments of various phases of customer relationship management (analysis, strategic management, operations management, implementation, control) in the era of digitalization; challenge of digital marketing channels; potential of social media marketing and influencer marketing; e-commerce; sustainability and ethical responsibility in digital marketing.
Online-Angebote
moodle
- Lehrende: Anonym
- Lehrende: Lea Heitlinger
- Lehrende: Ruth Stock-Homburg
- Lehrende: Franziska Wolf
Semester: SoSe 2021