Lehrinhalte
The ongoing digitalization of the entire media industry does not only change individual companies, but has huge impact on the global supply and demand of media and related services. The media services will be analysed on the basis of transaction cost theory as well as theoretical and empirical consequences of digital-print substitutions for the economy.
The ongoing digitalization of the entire media industry does not only change individual companies, but has huge impact on the global supply and demand of media and related services. The media services will be analysed on the basis of transaction cost theory as well as theoretical and empirical consequences of digital-print substitutions for the economy.
Semester: ST 2021