Lehrinhalte
Technical and economic foundations of digital products and services, value chain for digital products, digitization and digital transformation strategies, revenue models and conversion funnel optimization for digital business models, personalization and recommender systems, social networks / user-generated content, search engine optimization and search engine marketing, disruptive technologies
Technical and economic foundations of digital products and services, value chain for digital products, digitization and digital transformation strategies, revenue models and conversion funnel optimization for digital business models, personalization and recommender systems, social networks / user-generated content, search engine optimization and search engine marketing, disruptive technologies
- Lehrende: Alexander Benlian
Semester: ST 2021