Lehrinhalte
Fundamentals and differences of B2B/B2C marketing; significance and fundamentals of innovation management in the era of digitization; process and design elements of customer-oriented innovation management; digital innovations, user innovations and crowd-based innovations; significance of digital idea management; co-creation and role of the customer; innovative digital business models.
Online-Angebote
moodle
Fundamentals and differences of B2B/B2C marketing; significance and fundamentals of innovation management in the era of digitization; process and design elements of customer-oriented innovation management; digital innovations, user innovations and crowd-based innovations; significance of digital idea management; co-creation and role of the customer; innovative digital business models.
Online-Angebote
moodle
- Lehrende: Merlind Knof
- Lehrende: Ruth Stock-Homburg
Semester: SoSe 2021