Literature
Thommen, J.-P. & Achleitner, A.-K. (2006): Allgemeine Betriebswirtschaftslehre, 5. Auflage, Wiesbaden.
Domschke, W. & Scholl, A. (2008): Grundlagen der Betriebswirtschaftslehre, 3. Aufl., Heidelberg.
Voraussetzungen
None
Official Course Description
This course serves as an introduction into studies of business administration for students of other siences. The course will provide a broad spectrum of knowledge from the "birth" of business administration as an university science field until its fragmentation into many specialized disciplines. Core topics will include basics of business administration (definitions and German legal forms), some Marketing concepts, introduction into Production Management (business process optimization and quality management), basic knowledge of organisational and personnel related topics, fundamental concepts of finance and investment as well as internal and external reporting standards.
Thommen, J.-P. & Achleitner, A.-K. (2006): Allgemeine Betriebswirtschaftslehre, 5. Auflage, Wiesbaden.
Domschke, W. & Scholl, A. (2008): Grundlagen der Betriebswirtschaftslehre, 3. Aufl., Heidelberg.
Voraussetzungen
None
Official Course Description
This course serves as an introduction into studies of business administration for students of other siences. The course will provide a broad spectrum of knowledge from the "birth" of business administration as an university science field until its fragmentation into many specialized disciplines. Core topics will include basics of business administration (definitions and German legal forms), some Marketing concepts, introduction into Production Management (business process optimization and quality management), basic knowledge of organisational and personnel related topics, fundamental concepts of finance and investment as well as internal and external reporting standards.
- Lehrende: Marc Berninger
- Lehrende: Dirk Schiereck
Semester: Inverno 2021/22