Lehrinhalte
As part of the PEIM I module, students will work in teams to solve real-life challenges submitted by renowned large corporates, consulting companies as well as start-ups. The students are asked to develop a functioning business model for the provided challenge in a setting as close to practice as possible. The teams will be in continuous exchange with their respective business partners. At the end of the module, students will present their ideas and concepts to the company representatives. As such, the module offers students the unique chance to apply theoretical concepts from the fields of innovation management and entrepreneurship to strategic questions from practice.

Semester: WT 2021/22