Course Contents
Selected instruments of various phases of customer relationship management (analysis, strategic management, operations management, implementation, control) in the era of digitalization; challenge of digital marketing channels; potential of social media marketing and influencer marketing; e-commerce; sustainability and ethical responsibility in digital marketing.
Selected instruments of various phases of customer relationship management (analysis, strategic management, operations management, implementation, control) in the era of digitalization; challenge of digital marketing channels; potential of social media marketing and influencer marketing; e-commerce; sustainability and ethical responsibility in digital marketing.
- Lehrende: Lea Heitlinger
- Lehrende: Ruth Stock-Homburg
- Lehrende: Gelöschter User (TU-ID gelöscht)
Semester: ST 2022