Course Contents
Selected instruments of various phases of customer relationship management (analysis, strategic management, operations management, implementation, control) in the era of digitalization; challenge of digital marketing channels; potential of social media marketing and influencer marketing; e-commerce; sustainability and ethical responsibility in digital marketing.
Selected instruments of various phases of customer relationship management (analysis, strategic management, operations management, implementation, control) in the era of digitalization; challenge of digital marketing channels; potential of social media marketing and influencer marketing; e-commerce; sustainability and ethical responsibility in digital marketing.
- Lecturer: HeitlingerLea
- Lecturer: Stock-HomburgRuth
Semester: ST 2022
Jupyterhub API Server: https://tu-jupyter-t.ca.hrz.tu-darmstadt.de