Lehrinhalte
Fundamentals and differences of B2B/B2C marketing; significance and fundamentals of innovation management in the era of digitization; process and design elements of customer-oriented innovation management; digital innovations, user innovations and crowd-based innovations; significance of digital idea management; co-creation and role of the customer; innovative digital business models.

Online-Angebote
moodle

Semester: SoSe 2022