Course Contents
Fundamentals and differences of B2B/B2C marketing; significance and fundamentals of innovation management in the era of digitization; process and design elements of customer-oriented innovation management; digital innovations, user innovations and crowd-based innovations; significance of digital idea management; co-creation and role of the customer; innovative digital business models.
Fundamentals and differences of B2B/B2C marketing; significance and fundamentals of innovation management in the era of digitization; process and design elements of customer-oriented innovation management; digital innovations, user innovations and crowd-based innovations; significance of digital idea management; co-creation and role of the customer; innovative digital business models.
- Lehrende: KegelMona Mareen
- Lehrende: KnofMerlind
- Lehrende: Stock-HomburgRuth
Semester: ST 2022