Lehrinhalte
Selected topics in the context of digital marketing; including micro and macro environment, digital marketing strategies, the digital marketing mix, digital relationship marketing, communication strategies and channels for digital customers, and evaluation of approaches.
Online-Angebote
moodle
Selected topics in the context of digital marketing; including micro and macro environment, digital marketing strategies, the digital marketing mix, digital relationship marketing, communication strategies and channels for digital customers, and evaluation of approaches.
Online-Angebote
moodle
- Lehrende: Merlind Knof
- Lehrende: Ruth Stock-Homburg
- Lehrende: Gelöschter User (TU-ID gelöscht)
Semester: SoSe 2023