Course Contents
Selected topics in the context of digital marketing; including micro and macro environment, digital marketing strategies, the digital marketing mix, digital relationship marketing, communication strategies and channels for digital customers, and evaluation of approaches.
Selected topics in the context of digital marketing; including micro and macro environment, digital marketing strategies, the digital marketing mix, digital relationship marketing, communication strategies and channels for digital customers, and evaluation of approaches.
- Lehrende: Merlind Knof
- Lehrende: Ruth Stock-Homburg
- Lehrende: Gelöschter User (TU-ID gelöscht)
Semester: Verão 2023