Lehrinhalte
Selected topics in the context of digital innovation marketing, including basic information about innovation, key innovation strategies; important theoretical concepts of innovation management; customer integration in the innovation process; and new innovation types, such as user innovation.
Selected topics in the context of digital innovation marketing, including basic information about innovation, key innovation strategies; important theoretical concepts of innovation management; customer integration in the innovation process; and new innovation types, such as user innovation.
- Lecturer: KnofMerlind
- Lecturer: Stock-HomburgRuth
Semester: ST 2023