Lehrinhalte
Selected topics in the context of digital innovation marketing, including basic information about innovation, key innovation strategies; important theoretical concepts of innovation management; customer integration in the innovation process; and new innovation types, such as user innovation.
Online-Angebote
moodle
Selected topics in the context of digital innovation marketing, including basic information about innovation, key innovation strategies; important theoretical concepts of innovation management; customer integration in the innovation process; and new innovation types, such as user innovation.
Online-Angebote
moodle
- Lehrende: Merlind Knof
- Lehrende: Ruth Stock-Homburg
- Lehrende: Gelöschter User (TU-ID gelöscht)
Semester: SoSe 2023