Lehrinhalte
Selected topics in the context of digital innovation marketing, including basic information about innovation, key innovation strategies; important theoretical concepts of innovation management; customer integration in the innovation process; and new innovation types, such as user innovation.
Selected topics in the context of digital innovation marketing, including basic information about innovation, key innovation strategies; important theoretical concepts of innovation management; customer integration in the innovation process; and new innovation types, such as user innovation.
- Lecturer: Merlind Knof
- Lecturer: Ruth Stock-Homburg
Semester: Verão 2023