Course Contents
The course comprises two parts. Firstly, students will delve into theories, concepts, and practical applications for analyzing and developing Internet-based business models. In lectures, they will acquire fundamental tools and frameworks, such as the Business Model Canvas, Value Proposition Canvas, Customer Journey, and Experimentation, enabling them to grasp the essential components required to create digital business models. Through case study exercises, students will reflect on and actively discuss pivotal lessons from both successful and unsuccessful start-ups.
In the second part of the course, students will collaborate in teams to generate their own business ideas, which will subsequently serve as the foundation for their unique business models. Throughout the semester, these ideas will undergo multiple iterations of refinement and revision in teams, culminating in the presentation of a business plan and a prototype (also known as a minimum viable product) of the business model. This final presentation will be made to a jury of assessors, akin to the format seen in shows like "Die Höhle der Löwen" or "Shark Tank."
The course comprises two parts. Firstly, students will delve into theories, concepts, and practical applications for analyzing and developing Internet-based business models. In lectures, they will acquire fundamental tools and frameworks, such as the Business Model Canvas, Value Proposition Canvas, Customer Journey, and Experimentation, enabling them to grasp the essential components required to create digital business models. Through case study exercises, students will reflect on and actively discuss pivotal lessons from both successful and unsuccessful start-ups.
In the second part of the course, students will collaborate in teams to generate their own business ideas, which will subsequently serve as the foundation for their unique business models. Throughout the semester, these ideas will undergo multiple iterations of refinement and revision in teams, culminating in the presentation of a business plan and a prototype (also known as a minimum viable product) of the business model. This final presentation will be made to a jury of assessors, akin to the format seen in shows like "Die Höhle der Löwen" or "Shark Tank."
- Lehrende: Alexander Benlian
Semester: WT 2023/24