Course Contents
Foundations of the Internet economy: Characteristics of digital goods, chances and risks of offering digital goods (digital value chains, digital rights management, multi-channel management), network effects, economics of standardization, example: digital books
Economic principles of the software industry: market overview, strategies for the software industry (cooperations and acquisitions, software clusters, distribution and pricing strategies), specific topics (platform strategies, software as a service, cloud computing)
Additional Information
After the courses the students are able to
[list]
[*] understand the principles of Internet Economics from both a theoretical and practical point of view.
[*] understand the main challenges for suppliers of digital goods, particularly with regard to the cost structure.
[*] understand the main challenges as well as the potential of the internet for vendors of digital goods.
[*] identify and evaluate the essential influencing factors of strategies for vendors of digital goods.
[*] understand strategies and business models of software vendors.
[/list]
Foundations of the Internet economy: Characteristics of digital goods, chances and risks of offering digital goods (digital value chains, digital rights management, multi-channel management), network effects, economics of standardization, example: digital books
Economic principles of the software industry: market overview, strategies for the software industry (cooperations and acquisitions, software clusters, distribution and pricing strategies), specific topics (platform strategies, software as a service, cloud computing)
Additional Information
After the courses the students are able to
[list]
[*] understand the principles of Internet Economics from both a theoretical and practical point of view.
[*] understand the main challenges for suppliers of digital goods, particularly with regard to the cost structure.
[*] understand the main challenges as well as the potential of the internet for vendors of digital goods.
[*] identify and evaluate the essential influencing factors of strategies for vendors of digital goods.
[*] understand strategies and business models of software vendors.
[/list]
- Lehrende: Peter Buxmann
Semester: WT 2023/24