Course Contents
The HIGHEST lecture series introduces students to the process of founding a startup. The aim of the lecture is to raise students' awareness of startup-related topics and entrepreneurial thinking. Various topics of the multi-layered start-up process are discussed and underpinned by numerous exciting examples from practice. The aim is to convey contents that are helpful for a successful founding process and enable entrepreneurial action.
Exemplary topics are:
[list]
[*]writing a business plan, financing, grants and funding programs, founder skills, founder teams,
[*]idea generation, innovations, investors, creative techniques, marketing and sales in startups,
[*]ecosystems and networks, legal, social entrepreneurship and more.
[/list]
Among other things, the lecture series will address these questions:
[list]
[*]What is innovation, and what are the paths to commercialization?
[*]How does an innovation become a business idea and ultimately a company?
[*]How do I know I'm a founder?
[*]What skills and competencies does a founding team need? Who do I involve and who not?
[*]How do I build a business?
[*]How do I lead a team?
[*]How do I get customers?
[*]How do I do business with other companies?
[*]What (legal) measures are there to protect my idea or research result?
[*]What financing options, funding programs or support services are available?
[*]What should I look out for when approaching financiers and Venture Capitalists?
[*]How do I negotiate conditions skillfully?
[*]What are positive examples, pioneers or unicorns and what can I learn from them?
[/list]
Numerous speakers will be integrated into the lectures to share their experience and ensure a high level of practical relevance.
Online Offerings
moodle
The HIGHEST lecture series introduces students to the process of founding a startup. The aim of the lecture is to raise students' awareness of startup-related topics and entrepreneurial thinking. Various topics of the multi-layered start-up process are discussed and underpinned by numerous exciting examples from practice. The aim is to convey contents that are helpful for a successful founding process and enable entrepreneurial action.
Exemplary topics are:
[list]
[*]writing a business plan, financing, grants and funding programs, founder skills, founder teams,
[*]idea generation, innovations, investors, creative techniques, marketing and sales in startups,
[*]ecosystems and networks, legal, social entrepreneurship and more.
[/list]
Among other things, the lecture series will address these questions:
[list]
[*]What is innovation, and what are the paths to commercialization?
[*]How does an innovation become a business idea and ultimately a company?
[*]How do I know I'm a founder?
[*]What skills and competencies does a founding team need? Who do I involve and who not?
[*]How do I build a business?
[*]How do I lead a team?
[*]How do I get customers?
[*]How do I do business with other companies?
[*]What (legal) measures are there to protect my idea or research result?
[*]What financing options, funding programs or support services are available?
[*]What should I look out for when approaching financiers and Venture Capitalists?
[*]How do I negotiate conditions skillfully?
[*]What are positive examples, pioneers or unicorns and what can I learn from them?
[/list]
Numerous speakers will be integrated into the lectures to share their experience and ensure a high level of practical relevance.
Online Offerings
moodle
- Lehrende: Carolin Bock
Semester: WT 2023/24