Lehrinhalte
Briefly speaking, the quality of survey answers provided by respondent can only be as good as the questions being asked. Thus, an effective questionnaire is a key component of a survey contributing to overall data quality. In addition to an overview of theoretical principles underlying questionnaire design this course particularly aims at providing evidence-based practical advice on how to design good survey questions and questionnaires. Based on field-experimental studies evaluating various aspects of questionnaire design participants will acquire state of the art knowledge concerning questionnaire design.
Briefly speaking, the quality of survey answers provided by respondent can only be as good as the questions being asked. Thus, an effective questionnaire is a key component of a survey contributing to overall data quality. In addition to an overview of theoretical principles underlying questionnaire design this course particularly aims at providing evidence-based practical advice on how to design good survey questions and questionnaires. Based on field-experimental studies evaluating various aspects of questionnaire design participants will acquire state of the art knowledge concerning questionnaire design.
- Lehrende: Marek Fuchs
Semester: ST 2020