Official Course Description
Subjects of the lecture are the theoretical basics of the following topics:
[list]
[*]The company and its business environment: Existence of demands as a stimulus for entrepreneurial actions. The company in relation to its stakeholder groups (customers, suppliers, shareholders, employees etc.) as well as the secondary company goals
[*]Marketing: Fundamentals, market research, product policy, distribution, pricing, communication policies (advertising and sales promotion), marketing strategies
[*]Financing: Fundamentals, financial planning, sources of financing (internal vs. external)
[*]Personnel: the employee as a member of the company, adaption of work and working conditions to the needs of the employees, selected motivation theories, remuneration models, personnel development
[*]Organisation: Formal elements of an organisation, structural and process organisation, organisation types
[*]Management: Integrated leadership model, management functions (planning, delegation, control)
[/list]
Subjects of the lecture are the theoretical basics of the following topics:
[list]
[*]The company and its business environment: Existence of demands as a stimulus for entrepreneurial actions. The company in relation to its stakeholder groups (customers, suppliers, shareholders, employees etc.) as well as the secondary company goals
[*]Marketing: Fundamentals, market research, product policy, distribution, pricing, communication policies (advertising and sales promotion), marketing strategies
[*]Financing: Fundamentals, financial planning, sources of financing (internal vs. external)
[*]Personnel: the employee as a member of the company, adaption of work and working conditions to the needs of the employees, selected motivation theories, remuneration models, personnel development
[*]Organisation: Formal elements of an organisation, structural and process organisation, organisation types
[*]Management: Integrated leadership model, management functions (planning, delegation, control)
[/list]
- Lehrende: Jadena Bechtel
- Lehrende: Carsten Kaufmann
- Lehrende: Alexander Kock
- Lehrende: Christian Resch
Semester: Inverno 2020/21