Lehrinhalte
This course is designed to introduce students to the conceptual foundations and practical applications of Internet-based business models. First, we discuss the economic and IT-related foundations of business models and illustrate them based on specific case examples. Then, the specificities of Internet-based business models are introduced and the major components and success factors of digital business models are discussed. Finally, we re-construct and assess successful Internet-based business models such as facebook, Hulu und Amazon. The course is complemented by a mandatory case study exercise in which student groups work on the development of their own business model concepts.
Literatur
Al-Debei, M. M.; Avison, D. (2010): Developing a unified framework of the business model concept. European Journal of Information Systems, 19, 359-376.
Clemons, E.K. (2009): Business Models for Monetizing Internet Applications and Web Sites: Experience, Theory, and Predictions. Journal of Management Information Systems, 26 (2), 15-41.
Cusumano, M.A. (2008): The changing software business: Moving from products to services. Computer, 41(1), 20-27.
Kollmann, T. (2011): E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Net Economy, Gabler.
Osterwalder, A; Pigneur, Y. (2011): Business Model Generation: Ein Handbuch für Visionäre, Spielveränderer und Herausforderer, Campus Verlag; im Englischen erschienen unter: Osterwalder, A; Pigneur, Y. (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons.
Voraussetzungen
There is a participant restriction for the event. There are limited quotas for the respective courses of study to be considered.
The prerequisite for participation in the allocation procedure is
A.) Registration at the module:
Please use one of the four designated groups:
1. Registration_M.Sc. EIM (Core Curriculum)
2. Registration_M.Sc. WI/WINF
3. Registration_Students of Other Departments
4. Registration_For the move-up procedure (4. _Registration_Nachrücker ohne Platz)
B.) Registration for the course (lecture) in the respective semester (pending registration)
C.) Participation in the kick-off lecture
Students who do not receive a place will be deregistered from the module after finalization of the lists of participants or will be asked to deregister themselves. This is the only way to enable participation for a procedure in the following semester.
Please note the information on the homepage of the offering Department of Information Systems, Prof. Benlian
Erwartete Teilnehmerzahl
max. 50 participants
Online-Angebote
moodle
This course is designed to introduce students to the conceptual foundations and practical applications of Internet-based business models. First, we discuss the economic and IT-related foundations of business models and illustrate them based on specific case examples. Then, the specificities of Internet-based business models are introduced and the major components and success factors of digital business models are discussed. Finally, we re-construct and assess successful Internet-based business models such as facebook, Hulu und Amazon. The course is complemented by a mandatory case study exercise in which student groups work on the development of their own business model concepts.
Literatur
Al-Debei, M. M.; Avison, D. (2010): Developing a unified framework of the business model concept. European Journal of Information Systems, 19, 359-376.
Clemons, E.K. (2009): Business Models for Monetizing Internet Applications and Web Sites: Experience, Theory, and Predictions. Journal of Management Information Systems, 26 (2), 15-41.
Cusumano, M.A. (2008): The changing software business: Moving from products to services. Computer, 41(1), 20-27.
Kollmann, T. (2011): E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Net Economy, Gabler.
Osterwalder, A; Pigneur, Y. (2011): Business Model Generation: Ein Handbuch für Visionäre, Spielveränderer und Herausforderer, Campus Verlag; im Englischen erschienen unter: Osterwalder, A; Pigneur, Y. (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons.
Voraussetzungen
There is a participant restriction for the event. There are limited quotas for the respective courses of study to be considered.
The prerequisite for participation in the allocation procedure is
A.) Registration at the module:
Please use one of the four designated groups:
1. Registration_M.Sc. EIM (Core Curriculum)
2. Registration_M.Sc. WI/WINF
3. Registration_Students of Other Departments
4. Registration_For the move-up procedure (4. _Registration_Nachrücker ohne Platz)
B.) Registration for the course (lecture) in the respective semester (pending registration)
C.) Participation in the kick-off lecture
Students who do not receive a place will be deregistered from the module after finalization of the lists of participants or will be asked to deregister themselves. This is the only way to enable participation for a procedure in the following semester.
Please note the information on the homepage of the offering Department of Information Systems, Prof. Benlian
Erwartete Teilnehmerzahl
max. 50 participants
Online-Angebote
moodle
- Lehrende: Alexander Benlian
- Lehrende: Lea Müller
- Lehrende: Sören Wallbach
Semester: Inverno 2020/21